The Big Game

After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

The Sesame Street-themed campaign is a tribute to local businesses

Image of Sesame Street characters and Daveed Diggs
The ad is a musical spinoff of a Sesame Street classic. DoorDash
By Emmy Liederman

January 22, 2021

What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all—but they both just scored lead roles in DoorDash’s first-ever Super Bowl commercial. 

Emmy Liederman

Emmy is an Adweek staff writer covering ecommerce.

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