After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

The Sesame Street-themed campaign is a tribute to local businesses

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What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all—but they both just scored lead roles in DoorDash’s first-ever Super Bowl commercial. 

The campaign, which will kick off with a 30-second teaser in Sunday’s AFC Championship Game, is an upbeat rendition of the Sesame Street classic “People In Your Neighborhood.” The ad promotes DoorDash’s expansion from a restaurant delivery service to an all-inclusive hub that offers everything from paper towels to pet food.

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