After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

The Sesame Street-themed campaign is a tribute to local businesses

Image of Sesame Street characters and Daveed Diggs
The ad is a musical spinoff of a Sesame Street classic. DoorDash

What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all—but they both just scored lead roles in DoorDash’s first-ever Super Bowl commercial. 

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.