The Big Game

After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

The Sesame Street-themed campaign is a tribute to local businesses

Image of Sesame Street characters and Daveed Diggs
The ad is a musical spinoff of a Sesame Street classic. DoorDash

By Emmy Liederman

January 22, 2021

What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all—but they both just scored lead roles in DoorDash’s first-ever Super Bowl commercial. 

Emmy Liederman
Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.
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