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DoorDash aims to boost delivery orders by millennial and Gen Z customers by plugging into the gaming community through a variety of new partnerships.
In September, the platform hosted its first-ever gaming tournament called Battle of the Snacks, which aired on video streaming platform Twitch. The two-day event brought together teams of avid gamers representing some of the top snack brands including Twix, Oreo and Sour Patch Kids. Streamers in the tournament included high-profile gamers Jericho, Aydan, Atomic Twins and MuteX.