Dooner Has Master Plan for Coca-Cola

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Interpublic Group CEO John Dooner is implementing a plan he is calling “The Coke Solution,” which calls for the creation of a new system to oversee and troubleshoot on one of the holding company’s biggest global accounts, Coca-Cola.

The initiative would unite account and creative executives from various IPG-Coke agencies and be steered by Bill Grogan, group management director at McCann-Erickson.

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