WGRZ-TV Gets the Cellino & Barnes Scoop

On a news scale of 1 to 10, this is an 888

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If Buffalo NBC affiliate WGRZ wanted to sue the outlets that fail to give them credit for breaking some signature Hump Day news, there’s a handy number to call: 800-888-8888. However, as Josh Gondelman posits, those digits may soon get a forcible makeover.

The personal-injury law firm of Cellino & Barnes, based in Western New York and pervasive across the U.S. thanks to the constant placement of tuneful radio and TV ads (“Cellino and Barnes, injury attorneys…”), has hit a speed bump. Per WGRZ, Ross Cellino has filed suit against partner Stephen Barnes with the intent to dissolve their law firm. The first court appearance is scheduled for May 19.

WGRZ led Wednesday evening’s newscast with Cellino & Barnes, noting that they had first broken the story on Twitter. The New York Times in its headline wonders, “Who Gets the Jingle?,” while People magazine chose to file their report under Human Interest. As in… there are a whole lot of humans interested in seeing how this plays out. Nice WGRZ work in this case by anchor-reporter Kelly Dudzik.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.