You Don't Need a Big Ad Budget to Score at the Super Bowl

There are other ways for brands to connect with consumers and capitalize on key moments during the Big Game

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NBC made headlines after attaching a record-breaking $6.5 million price tag to 30-second Super Bowl 2022 ad slots. That’s not stopping brand giants like Lay’s, GM and Pepsi from scooping them up—it’s just a drop in their annual marketing budget.