Don't Mess With (the Beer in) Texas

The people of Shiner, Texas, know what they like. They’ve enjoyed music and theater in the same opera house downtown since 1895. Their 12-page weekly paper claims to serve “the cleanest little city in Texas.” And when the Czech and German farmers who settled the area tired of American beer 100 years ago, they hired a brewmaster to create something more European: Shiner beer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in