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The people of Shiner, Texas, know what they like. They’ve enjoyed music and theater in the same opera house downtown since 1895. Their 12-page weekly paper claims to serve “the cleanest little city in Texas.” And when the Czech and German farmers who settled the area tired of American beer 100 years ago, they hired a brewmaster to create something more European: Shiner beer.
So in June, when the Spoetzl Brewery asked Mark McGarrah and Bryan Jessee to introduce (gulp!) Shiner Light, the admen figured they should get Shinerites involved.
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