Don’t Look Now, But ‘Influencer’ is Finally an Official Word in the English Language

Merriam-Webster's 2019 crop of dictionary additions includes a lot of familiar marketing jargon

The vocabulary gatekeepers have also added a number of other digital and marketing terms, among them buzzy, tweetstorm, gig economy and on-brand.

Every industry has its share of jargon, words freighted with meaning for executives in that field, even if they happen to leave the rest of the world guessing. Every so often, however, business jargon—if enough people use it—makes its way into mainstream English.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.