Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Every industry has its share of jargon, words freighted with meaning for executives in that field, even if they happen to leave the rest of the world guessing. Every so often, however, business jargon—if enough people use it—makes its way into mainstream English.
And that’s what has finally happened to “influencer.”
The lexicographers at Merriam-Webster recently announced the latest crop of words to be added to their vaunted dictionary, which has been in regular publication for the last 172 years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in