Don’t Look Now, but Companies Are Giving Away Everything They Used to Sell

But where’s the line between charity and self-promotion?

Shortly before everyone in the offices of Trevelino/Keller packed up their things to work from home on Friday, principal and co-founder Genna Keller took a peek into the Atlanta PR firm’s supply closet and was surprised by what she saw. There, before her eyes, was a supply of toilet paper—a lot of toilet paper. Like, about 150 rolls of it.