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Germs have starred in advertising for decades in all their disgusting glory, at times magnified, life-sized and anthropomorphized, and usually the target of gross-out puns and cringeworthy jokes about killing them.
The coronavirus is different in every way, so it’s touchy territory to turn the deadly illness into a three-dimensional cartoonish character, especially one that seems as bedraggled and forlorn as the centerpiece of this new PSA. (You almost feel sorry for him?)
Here’s what tempers the situation: There’s no client and no media budget.
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