Donovan Updates the Conservative

Bows “Contemporary’ Campaign for 70-Year-Old Investment Client
BOSTON-Donovan Group plays off the sensational tone of many investment news headlines in its first work for Lord, Abbett & Co., a New York-based investment management firm.
“The concept,” said agency president Michael Donovan, “is to take [Lord, Abbett] from the perception of being very conservative value investors and move them forward with a more contemporary look and feel without losing that heritage.”
The campaign includes five spread ads scheduled to appear through the fall in business publications such as Barron’s and The Wall Street Journal and trade publications including On Wall Street and Research.
Rendered against a white background, headlines reflect the market’s current turbulence.