Donovan Group Unveils Ads for Cabot Stains

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BOSTON-The Donovan Group’s first campaign for Samuel Cabot Co. helps paint Cabot Stains in a new light.
“The creative captures and reinforces the most important aspect of this brand, which is the yellow label icon,” said Tom Hamlin, director of client services for The Donovan Group. “Everybody recognizes the label. We recognized that and built a creative format around that.”
After a quiet review of undisclosed agencies, the Newburyport, Mass., client awarded the creative portion of its account to the Northborough, Mass.,




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