Donkin to Head MVBMS in Amsterdam

Messner Vetere Berger McNamee Schmetterer/Euro RSCG today named Christopher Donkin as the managing director of its Amsterdam outpost, MVBMS Fuel Europe. Starting April 2, Donkin will lead day-to-day operations at the new unit, which was formed earlier this year to handle Volvo’s $50 million European account.

Donkin comes from J. Walter Thompson, London, where he was global operations director for the Jaguar Global Communications Group. Before that, he served as director-in-charge of the Ford Motor Company Division at JWT, Taiwan. In addition to his work in the automotive sector, Donkin also worked on accounts like Nike, Nintendo and Kraft General Foods during his twelve-year tenure at JWT.

In February, MVBMS opened a 25-person permanent office in Amsterdam to handle above- and below-the-line creative duties and strategic marketing for the Ford-owned Swedish automaker. MVBMS has had Volvo’s estimated $100 million North American account since 1991; it won overseas duties last year.

Ann S. Mack