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Tech branding specialists Donino, White & Partners made its long-rumored, high-profile hire last week, tapping Andrƒ Nel as executive creative director.
Nel joins the Atlanta agency from crosstown competitor Pollak, Levitt & Nel, where he had been chief creative officer since 1997.
Nel’s previous shop immediately pulled his name off the door and announced it was changing its identity to Pollak Levitt & Partners. Associate creative directors Brad Ramsey and Jeff Cole have been elevated to co-creative directors.
In announcing Nel’s hire, DW&P president and chief executive Frank Donino confirmed that the shop’s current executive creative director, Dick Briner, would be taking a leave of absence for health reasons.
“Dick has what started as lung cancer and has spread to his chest area,” Donino said.
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