Brand MarketingDonino, White to Do Advertising Bidding Of MaxRate.comBy Adweek Staff|March 20, 2000 ShareBy Adweek Staff|March 20, 2000 ShareDonino, White & Partners has been named agency of record for MaxRate.com, an Internet auction site for federally insured bank certificates of deposit. Annual billings are projected at more than $10 million. DW&P in Atlanta was awarded the business without a review, based upon the recommendation of agency client BrightLane.com. The companies share Atlanta banking executive T. Stephen Johnson as a major backer. MaxRate.com is developing an online auction site where individual and institutional investors can purchase CDs. “The reputation of DW&P is second to none within the high-tech advertising arena,” said Max-Rate.com’s Scott Cotton. –T.W. Sieber Adweek Adweek