Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A Single Hospital, Not System, Gets Push In Latest Work
DETROIT(Eth)A new campaign for the Detroit Medical Center from W.B. Doner & Co., Southfield, Mich., is for a single hospital in the system, the first time advertising has not taken a blanket approach.
Past ad efforts have touted the physicians and beneficent care of patients throughout the DMC system. The new approach focuses on the attributes of a specific hospital, according to David Kiley, a Doner representative.
This campaign focuses on Huron Valley-Sinai Hospital in Commerce, Mich.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in