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Direct Response a Key Portion of $30 Mil. Account
DETROIT – Doner has won the $30 million ADT security firm account after a review that began in February.
A representative for the Southfield, Mich., agency confirmed the win and referred calls to ADT, Boca Raton, Fla. The client could not be reached for comment.
ADT retained search consultancy AAR/Bob Wolf Partners to handle the review for its U.S. ad account. The business was previously handled by Rapp Collins Worldwide, New York, which sources said did not participate in the review.
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