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Telecom Company Makes Its First Christmas Cell Phone Sales Call
DETROIT–United States Cellular this week breaks its first holiday-themed campaign with new broadcast work from W.B. Doner & Co.
A 30-second TV spot, which breaks today, blends humor and nostalgia in comparing Christmas past and Christmas present for two brothers. The spot begins with old home-movie footage showing the two excitedly trying out their matching walkie-talkies on Christmas morning.
The scene shifts to the present day to show the brothers, now grown up, receiving matching cellular phones for Christmas.
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