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NEW YORK AutoTrader.com will once again sponsor college basketball on CBS this year with advertising from Doner.
Beginning Jan. 31 and running throughout the televised basketball season this spring, the Atlanta-based online auto marketplace will air three spots, “Whoosh,” “Buddies” and “Shelves,” from the Southfield, Mich., agency. AutoTrader.com has also secured placements in the tournament games as well as the Final Four and the NCAA Championship game on April 5.
“For four seasons of NCAA on CBS, we’ve successfully used televised basketball sponsorships as a highly targeted way to reach an important demographic segment,” Clark Wood, vice president of marketing for AutoTrader.com,
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