Doner Pushes D.O.C.

Doner’s first work for D.O.C. Optics exhibits an “urban sensibility” that attempts to add a sense of fashion to the retailer’s eyewear, an agency executive said.

The campaign’s new tagline, “D.O.C.: I like it,” replaces “Sexy specs.” The phrase is the main lyric for original music used in the Southfield, Mich.,

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