Doner Looks Beyond PNC Bank

Agency Says the Loss Is Mitigated by Wins in California, Canada
CHICAGO–Doner last week softened the loss of the $25 million PNC Bank account, pulled by the client after just six months, by picking up IntelliFutures’ business and Blockbuster work in Canada.
Pittsburgh’s PNC, which in April chose Doner over Mullen, Boston, following a five-month review, moved its account to Arnold Communications, Boston. Sources said the shift was orchestrated by Denise Thorne Johnson, senior vice president of marketing at the bank, who previously worked at Arnold.
“It’s disappointing when you consider we came out on top of a tough and professionally run review against some of the best shops in the business,” said Alan Kalter, chairman of Doner, Southfield, Mich.