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TV Spot Suggests Crafting Company’s New Logo Was Child’s Play
DETROIT–Doner has created a new campaign for U.S. Cellular that features the company’s new logo and modified name.
Formerly known as United States Cellular, the company shortened its moniker to U.S.
Cellular as of May 1. “It’s what a lot of consumers were calling us all along,” said Peter Cremer, director of integrated marketing communications at the company.
The wireless communications firm was previously known as Cellular One in parts of Wisconsin and northern Illinois, but is switching to the U.S.
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