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Doner’s first work for Cox Communications takes a humorous approach to motivate people to consider a change in their communications provider.
The Southfield, Mich., agency’s effort is retail-oriented but sets the tone for an integrated brand campaign to break in late August or September, said Dena Malsom, director of creative services and branding for Atlanta-based Cox.
“This campaign has an energy level we’ve not reached before,” Malsom said.
Doner won the $20 million cable TV account in March, besting Trone in Greensboro, N.C.,
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