Doner Goes Green With BP Amoco

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Doner is promoting BP Amoco’s products as more environmentally sound in a new TV campaign produced by its Southfield, Mich., and London offices. The ads, which broke in Britain last week, will reach 40 cities worldwide, including the U.S.
BP Amoco’s Cleaner Fuels are made of low sulfur diesel, unleaded gasoline and liquefied petroleum gas. A shoot-out for the $20 million assignment between Doner and M&C Saatchi, London, ended in January.
Doner also handles U.S. retail advertising for the BP brand.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in