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Doner nearly tripled the size of its DuPont assignment by winning a roster-shop showdown for the client’s new Apparel and Textile Sciences strategic business unit account.
The added business includes some trade and retail work for Lycra, though the bulk of that account will continue to be handled by Saatchi & Saatchi in New York. Doner’s new assignment will also include work for DuPont’s Cordura, DuraLife and XtraLife brands.
Doner will also be charged with branding the new unit.
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