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W.B. Doner & Co. has resigned the estimated $10 million Red Roof Inns account due to disagreements over compensation, said Alan Kalter, chief executive officer of the agency in Southfield, Mich.
“They have some business problems,” Kalter said. “I’m not sure what they’re going to do for 1998, but I think it’s going to involve whatever is the least-cost method.”
Red Roof Inns will now take a “menu-driven” approach to advertising, using different suppliers for creative, production, media buying and other services, said Stephen Parker, who took over in May as Hilliard, Ohio-based Red Roof’s senior vice president of sales and marketing.
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