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‘Much More Watchable’ Ads Are On The Way
DALLAS–W.B. Doner & Co. in Southfield, Mich., emerged the winner last week in a review for the broadcast creative assignments of seven retail chains operated by May Department Stores Co.
Also making final presentations last Monday were The Richards Group of Dallas and N.W. Ayer & Partners, New York.
Sources said Ayer withdrew from contention following its presentation to May executives. That move followed the earlier withdrawal of a fourth finalist, Merkley Newman Harty, New York [Adweek, Sept.
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