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NEW YORK In one of the deepest cutbacks yet in the recession-ravaged agency business, Doner today confirmed laying off 100 employees, or about 12 percent of its staff. The agency said the cuts were made as it moves to reposition itself for the future.
The Southfield, Mich.-based shop said the layoffs were motivated by client ad spending reductions and the imminent departures of two key clients, Expedia and PNC Bank. Both of those companies are holding reviews in which Doner is not participating.
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