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CHICAGO Looking to court film fans this holiday season, Circuit City has partnered with Regal Entertainment Group’s movie theaters to get its message out to the popcorn set.
Onscreen ads will feature an animated Santa Claus dancing to the Cars song, “Just What I Needed,” during Regal’s digital pre-show program, The 2wenty.
A voiceover in the spot mentions the thousands of gifts at Circuit City as Santa spins. The Cars tune is part of Circuit City’s ongoing image campaign.
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