Doner Ads Push Insurer Web Site

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Progressive Insurance is putting about 10 percent of its estimated $70-80 million advertising budget behind a month-long effort to drive more traffic to its Web site and to freshen its image.
TV spots from Doner, Southfield, Mich., break this week on national spot cable for the Cleveland insurer. The commercials bring the viewer in through video playing on a laptop computer. The campaign plays up a consumer’s ability to not only buy insurance through Progressive’s Web site but to get three competitive quotes from rival insurers, said Alex Ho, Progressive Internet marketing manager.
The campaign also will include radio, print, outdoor and direct mail components.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in