Doner Adds Hirvela

Independent Doner of Southfield, Mich., has installed John Hirvela as vice president and account director charged with developing and managing cross-channel direct marketing programs for clients such as American Equity Mortgage, Blockbuster Entertainment and The UPS Store. Hirvela also will be involved in new business development. He was previously at GSW Worldwide in New York as vp and account director. Over his 15-year career, Hirvela has specialized in direct marketing to consumers and businesses for clients like Eli Lilly, Medicis, U.S. Steel and Federal Express.