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NEW YORK Nitro, an up-and-coming independent, has closed its deal to acquire AKA Advertising, a small New York shop dominated by the Foot Locker account, sources said.
Adweek.com was the first to report that the deal was imminent.
AKA and its 70-odd staffers will be absorbed into Nitro. The agency is moving into AKA’s Park Avenue South offices, which once housed Interpublic’s Deutsch.
AKA was named Foot Locker’s lead agency in June 2001. The agency had handled client business on a project basis for the previous two years.
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