Donatos Rides Founder's Zeal

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Martin/Williams capitalizes on Donatos founder Jim Grote’s enthusiasm for his product in a new campaign for the pizza chain.

“The guy has genuine enthusiasm. It infects the entire organization,” said Tom Kelly, executive creative director at the Minneapolis agency. “We wanted to capture a bit of that and get it out there.”

The new TV campaign, which broke last week and will be airing in regional markets during the Super Bowl, features Grote saying the Columbus, Ohio, pizza chain is about “more than food.”

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