'Don' Returns in McCann's New Prestone Spots

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DETROIT McCann Erickson reacquaints viewers with “The Don,” a Mafioso-like character introduced last year, in a new effort for Prestone’s All Makes All Models Extended Life Antifreeze/Coolant.

The spot from the Troy, Mich., agency shows the character heading a meeting to decide new leadership. “How did it come to this?” asks the Don.

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