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DETROIT McCann Erickson reacquaints viewers with “The Don,” a Mafioso-like character introduced last year, in a new effort for Prestone’s All Makes All Models Extended Life Antifreeze/Coolant.
The spot from the Troy, Mich., agency shows the character heading a meeting to decide new leadership. “How did it come to this?” asks the Don. “All these different antifreeze formulas, all these different colors. This stops now. Big Yellow’s taking over.” An older Mafioso, played by Len Lesser (Uncle Leo from Seinfeld), stands up to object, but the Don slaps a package of fish on the table, and the elder backs down.
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