Don Coleman Adds Shell Account, Breaks New Work For Chrysler

Don Coleman Advertising has been named agency of record for Shell Oil Co.’s work targeted at African Americans.
The Southfield, Mich.-based agency was selected for the new account, estimated at $3 million, after a review that included several other undisclosed African American agencies. Marketing executives at Houston-based Shell did not return calls seeking comment.
DCA’s first national ad effort for Shell will break in early 1999 and will feature a full range of media, including TV and print, said Don Coleman, president and founder of the agency.
Meanwhile, the shop is breaking new work for several other clients, including Chrysler Corp.,