Domo Arigato!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“If you see me acting strangely, don’t be surprised” go the lyrics to “Mr. Roboto,” the robot-themed art-rock tune by Styx. It’s good advice, too, if you find yourself strolling past the latest Volkswagen auto show display.

Throwing caution to the wind, many visitors to this month’s North American International Auto Show in Detroit got the chance to hop into a black Volkswagen Golf and offer wild recreations of “Crazy Guy,” the 1999 commercial in which a disturbing young man grooves mechanically to “Mr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in