Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
What would you do for an extra pizza from Domino’s? For the people of Portugal, getting a free pie this Halloween is actually pretty easy. All they have to do place their orders from one of the country’s most reputedly frightening streets.
With creative assistance from agency Leo Burnett Lisboa and Flesh 512, the pizza chain is turning Portugal’s historically scary locations into opportunities to score more pizza by challenging its customers to experience them for themselves.