Domino's Launches 'Real Beauty' Campaign for Pizza

Continuing its deconstruction of pizza marketing, Domino’s this week is launching a campaign and a contest around the idea that its pizzas don’t need photo retouching to look appetizing.
 
In what could be considered an adaption of Dove’s Real Beauty campaign for the pizza category, Domino’s has announced that all its pizzas in TV, print and online ads will be free of any Photoshop trickery.
 
The campaign, via Crispin, Porter + Bogusky, also includes a Web site, called “Show

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