Domino’s Eyes 3 Shops

LOS ANGELES Domino’s Pizza has cut to three finalists in the review for creative chores on its $170 million ad account, per sources.

Omnicom’s GSD&M in Austin, Texas, Interpublic Group’s The Martin Agency in Richmond, Va., and MDC Partners’ Crispin Porter + Bogusky in Miami are slated to make final presentations in September, sources said.

Officials at the agencies and Domino’s declined comment.

The Ann Arbor, Mich.-based client in June split with WPP Group’s JWT in New York. That agency handled the business for more than five years.

The client spent $170 million last year in domestic measured media and more than $65 million in the first four months of 2007, according to Nielsen Monitor-Plus. Media duties, held by WPP Group’s MindShare, as well as JWT Detroit’s field marketing work, are not in play.

The current tagline, “Get the door. It’s Domino’s,” was held over from a campaign by IPG’s Deutsch in New York. Deutsch preceded JWT on the business.

According to an internal e-mail, JWT New York co-presidents Rosemarie Ryan and Ty Montague said: “In the past 5-1/2 years we have helped double their business in size (and accumulated quite a few creative accolades for the work along the way).”

They added, “However, it has become clear to them and us that their needs moving forward are quite different than what we will be able to provide. We thank them for the opportunity to help build their business twofold and wish them the very best in the future.”

—with Aaron Baar and Andrew McMains