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The hardest part of creating the new Domino’s commercial might have been hauling unsuspecting focus groups into the middle of a cow pasture.
The spot, dubbed “Truttman Dairy,” launches Domino’s Wisconsin 6 Cheese pizza. Continuing to lift the veil about what’s in the product and allowing consumers to trash talk Domino’s pizza, well, that was an easy call, said Tony Calcao, vp-group creative director at the chain’s agency, Crispin Porter + Bogusky, referring to the spot.
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