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NEW YORK–Domino’s pizza has consolidated the bulk of its ad duties at J. Walter Thompson, a roster shop that already handles field marketing and media duties, sources said.
The consolidation comes at the expense of Deutsch, which handled creative duties on Domino’s $100 national account, and Don Coleman Advertising, which created ads directed at the African-American marketing, according to sources. Duties on ads for the Hispanic market are not part of the consolidation, said sources.
“Their business for the last year is through the roof.
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