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Domino’s Pizza is going to great lengths to promote its reformulated recipe. The chain this week kicked off the next phase of its “Oh yes we did” campaign, and it’s asking consumers to help spread the word.
“We’re really confident that if people will try our new pizza, they will like it, and they’ll even recommend it to their friends,” said Domino’s CMO Russell Weiner.
In fact, Domino’s is so confident, in its latest campaign, it sent a reality show crew and a handful of the chain’s employees on a mission to convert three unsuspecting consumers — Bill Johnson, Charlie Tames and Scott Shoyer.
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