Domino's and Brooklinen Share Their Biggest Pandemic Pivots

Commercial content, audience targeting and measuring return on investment

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There’s no playbook for 2020. From the pandemic to the protests to the contentious presidential election, it’s been a year of radical transformation for businesses of all sorts.

To share some of their company’s biggest pivots throughout it all, Christopher Thomas-Moore, vp of media, digital marketing and product development at Domino’s, and Justin Lapidus, svp of growth marketing and digital products at Brooklinen, chatted with senior editor Terry Stanley at Adweek’s virtual Convergent TV summit on Wednesday.

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