Domestic Auto Spend Stalls in '08

U.S. automakers are making little headway in their efforts to secure a federal aid package of $25 billion, and as the threat of bankruptcy looms for General Motors, there is little doubt that the domestic auto category is going to take an even greater hit in 2009.
 
Even before the market began cratering in early October, shares of the Big Three have slalomed downward since mid-May, and unremarkably enough, auto spend has followed suit. According to Nielsen Monitor-Plus data, Ford and Chrysler each spent 22 percent less on advertising in 2008, while General Motors’ ad spend dropped 6 percent.
 
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