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The Human Rights Campaign had no idea this was going to happen

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How did the Human Rights Campaign's logo become everybody's Facebook and Twitter profile pic?

"We were really beating the drum for many weeks," said Anastasia Khoo, director of marketing for the Human Rights Campaign. "On Monday at 1 p.m., we asked our supporters on social—on Twitter and Facebook—to change their profile pics and ask that their friends and family do the same." And was the gay rights lobbying organization prepared for what happened? "It took off beyond our wildest expectations," she said.

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