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With the goal of doubling the percentage of Hispanics earning college degrees by 2006, Spark/KJS in San Antonio last week launched the first pro bono national advertising campaign for the Hispanic Scholarship Fund (HSF).
Under the themeline “Opening American minds,” Spark/KJS is utilizing English- and Spanish-language television, radio and print outlets to not only raise awareness for the San Francisco-based HSF’s funding needs, but to stress the importance of higher education to parents in Latino communities.
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