Dollar Shave Club Is Celebrating Father’s Day With an Ode to Dad Bods

These dads aren’t afraid to show off their skin

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It’s been about four years since the phrase “dad bod” entered our cultural lexicon, but Dollar Shave Club is bringing it back just in time for Father’s Day to give a shoutout to all the dads in the world who are truly feeling themselves.

In what can be described only as a music video, viewers are introduced to the term “manifique,” a word used to describe the “magnificence of otherwise overlooked male body types.” What follows is a choreographed dad dance featuring lots of … gut thrusts and hairy chests.



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