Dollar Shave Club Embraces a New Era With an Inclusive Campaign That Goes Beyond Blades

A departure from the humor-driven ads of past

The campaign features a large cast of men and women from a variety of racial backgrounds. Dollar Shave Club

No matter who we are, we all have a getting ready routine. And Dollar Shave Club is celebrating exactly that—the minute processes that we all take to pull ourselves together in the morning—in a new campaign.

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@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.