Dollar Shave Club Embraces a New Era With an Inclusive Campaign That Goes Beyond Blades

A departure from the humor-driven ads of past

The campaign features a large cast of men and women from a variety of racial backgrounds. Dollar Shave Club

No matter who we are, we all have a getting ready routine. And Dollar Shave Club is celebrating exactly that—the minute processes that we all take to pull ourselves together in the morning—in a new campaign.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}