Dollar Shave Club Embraces a New Era With an Inclusive Campaign That Goes Beyond Blades

A departure from the humor-driven ads of past

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No matter who we are, we all have a getting ready routine. And Dollar Shave Club is celebrating exactly that—the minute processes that we all take to pull ourselves together in the morning—in a new campaign.

Fittingly titled “Get Ready,” this campaign marks something of a fresh start for Dollar Shave Club’s marketing. Since its founding in 2011, the company has become known for its humor-driven, sometimes kooky ads. But beyond its comedic approach, the ads also focused primarily on Dollar Shave Club’s razor blades, even though it offers a number of other self-care products.

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