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No matter who we are, we all have a getting ready routine. And Dollar Shave Club is celebrating exactly that—the minute processes that we all take to pull ourselves together in the morning—in a new campaign.
Fittingly titled “Get Ready,” this campaign marks something of a fresh start for Dollar Shave Club’s marketing. Since its founding in 2011, the company has become known for its humor-driven, sometimes kooky ads. But beyond its comedic approach, the ads also focused primarily on Dollar Shave Club’s razor blades, even though it offers a number of other self-care products.
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