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Burger King thinks it has the perfect solution for those who are cutting down on gift-giving this year.
The fast-food chain this week kicked off its “Dollar Holidays” e-card promotion. The effort, which is being handled by BK’s lead agency, Crispin Porter + Bogusky, and PR firm Edelman, allows consumers to send a holiday card containing a real dollar bill to those who are at the bottom of their gift list. As BK puts it on its Web site: “Casual friends don’t deserve second-rate gifts.”
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