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Keeping a pulse on pop culture has been a recurring theme in the marketing strategy for Taco Bell. Looking to continue that messaging, the restaurant chain made rapper Doja Cat the star of its Super Bowl 2022 ad that breaks all the rules in and outside of the commercial.
These rules include embargo times, as Doja Cat played the entire 30-second commercial on Instagram Live nearly a full day ahead of the brand’s planned Thursday afternoon debut.
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