AdFreak

Dental Insurance Promoted to Germans Doing Silly Things

Using three short films, the campaign aims to show why women may need an emergency dental appointment

When Doing Silly Things You Might Need Dental Insurance, Explains German Campaign
Promoting its dental insurance to women, Signal Iduna aims to make toothache funny.Signal Induna
By Stephen Lepitak

November 18, 2021

When people do silly things, the risk of an emergency dental appointment is only one action away, which is how Signal Induna is promoting its supplemental dental insurance offer in a campaign.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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