Dental Insurance Promoted to Germans Doing Silly Things

Using three short films, the campaign aims to show why women may need an emergency dental appointment

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When people do silly things, the risk of an emergency dental appointment is only one action away, which is how Signal Induna is promoting its supplemental dental insurance offer in a campaign.

Created by KNSK, “Better to Have Than Need” has been released in Germany by the insurance provider, using three short films showcasing the misadventures that can lead to the need for a sudden trip to the dentist.

Signal Induna/KNSK

From a person attempting to open a bottle with their teeth, to a champagne cork hitting someone standing directly in front of it in the face—anything that happens without thought, the three 15-second humorous spots attempt to display.



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