Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When people do silly things, the risk of an emergency dental appointment is only one action away, which is how Signal Induna is promoting its supplemental dental insurance offer in a campaign.
Created by KNSK, “Better to Have Than Need” has been released in Germany by the insurance provider, using three short films showcasing the misadventures that can lead to the need for a sudden trip to the dentist.
From a person attempting to open a bottle with their teeth, to a champagne cork hitting someone standing directly in front of it in the face—anything that happens without thought, the three 15-second humorous spots attempt to display.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in